I'm very much enjoying Hanasaku Iroha. I like the characters, and absolutely love the setting and scenery. On the other hand, having stayed at a ryokan out on Noto peninsula, where this is set, gives me a nostalgia that the average fan doesn't have. Yes, the folks at P.A. Works did their homework well. I'm looking forward to seeing Ohana grow and learn throughout the show, and as she does, to seeing the rest of the cast learn from her earnest optimism as well. Spending more time, even vicariously, out on the Noto peninsula is a treat to me as well.
Slice of life stories (anime or otherwise) are individual in their appeal, as every life is unique. This one definitely appeals to me.